Wahoo Frontiers Episode 3: Sarah Sturm

Wahoo Frontiers Episode 3: Sarah Sturm

Sarah Sturm is redefining what it means to be a professional athlete and putting kindness on an equal platform as discipline and determination. See more about her unique path in this episode of Wahoo Frontiers.

The measurement of success for athletes of all levels is oftentimes determined by the results in a race or a challenge. What is often missed in the pursuit of performance is the change that sport makes on an athlete’s life and how those changes are powerful and stand the test of time.

Sarah Sturm has set her own path to success, creating her own definition of success in a sport that often defines success by the results. There is a fire in Sarah that makes her a worthy competitor at any bike race while being kind, informed, and giving back to others is how Sarah defines success.

Sarah Sturm

Being an inspiring athlete is one thing but putting action to inspiration is called leadership. Is Sarah Sturm the new definition of what it means to be a professional athlete? Learn more about the full line Wahoo products at

Check out other Episodes of Wahoo Frontiers

Episode 2 with Pete Stetina

In this episode, we connect with Pete Stetina about transitioning into gravel racing from the World Tour Road Racing scene. Pete won Belgian Waffle Ride last year and it was a sort of switch for him that this could be a real possibility for him. One that brought him back to his roots of why he rides his bike and what motivates him to get out every day. Read More.

Episode 1 with Ian Boswell

In the first episode of Frontiers World Tour rider Ian Boswell announces his retirement from road cycling and his shift in focus to gravel racing. Ian has set his route to all things adventure. with his sights set on racing Belgian Waffle Ride, Dirty Kanza, Steamboat Springs Gravel, Rooted Vermont, Peacham Fall Fondo, and Oregon Gravel Grinder. Read More.

Leave a Reply

Your email address will not be published. Required fields are marked *