PNW Components announced earlier this week that they will be pausing all future business with Amazon until further notice. In an effort to better serve customers and keep dollars inside the industry, the decision will positively impact independent bike shops and retailers.
After a year of incredible demand and an overloaded supply chain, PNW recognizes that they will continue to have limited supply and need to prioritize the sales channels that best benefit their customers. The expertise, experience, and personality of industry experts at bike shops simply can’t be replicated on a platform like Amazon so they have made the decision to shift this inventory into their wholesale channels.
“We’ve learned the best way to support our customers is to ensure they have the information and resources needed when making a purchase. Not only is this best for our customers, but it is good for business, too, as it minimizes returns that result from confusion on which spec to choose at the point of purchase,” said Aaron Kerson, Co-Founder and CEO of PNW. “Moreover, in a time when inventory is tight, the best way we can support our business partners is to empower them with product and make decisions that keep dollars inside the industry, especially important for small, independently owned
businesses.”
To ensure the entire PNW Components supply chain is aligned, PNW has worked with their network of retailers to pull all products from Amazon across the site. Previous inventory dedicated to Amazon will be re-allocated directly to bike shops and retailers.
At a time when independent bicycle retailers are struggling to get enough inventory to support their businesses, channeling the revenue previously generated through Amazon into those retailers will help ensure the long-term health of these partners. To account for Amazon Prime customers who buy from Amazon for free shipping, PNW has lowered their threshold for free Expedited Shipping and now offers free 2-Day shipping within the contiguous USA for orders $40 or more.
About PNW Components:
Founded in 2015, PNW Components designs and manufactures industry leading components for the bicycling industry. PNW Components wants you to ride your bike and love it. #dobikes