Giant, Liv, and The Pro’s Closet Announce New Partnership

Giant, Liv, and The Pro’s Closet Announce New Partnership

Giant, Liv, and The Pro’s Closet announce a new partnership, this first-of-its-kind Trade Up with Giant and Liv program lets riders trade in their current bikes for new Giant and Liv models.

Bicycle brands Giant and Liv today announce a new partnership with The Pro’s Closet, the world’s largest retailer of Certified
Pre-Owned bikes and components. Trade Up with Giant and Liv is a first-of-its-kind trade-in program that makes bike upgrades more affordable and easier. Powered by The Pro’s Closet, the program offers riders a seamless way to trade in their current bicycles and upgrade to new Giant and Liv models.

Liv Rev Pro helmet

“From the beginning, our Trade Up program was developed to make selling an existing bike to help finance a new bike as easy as walking into your local bike shop,” said Travis Erwin, Chief Revenue Officer at The Pro’s Closet. “We’re excited to partner with these innovative brands and expand this program to participating Giant and Liv retail locations.”

Riders interested in upgrading their current bicycle can quickly apply to the Trade Up program. The submission process takes just a few minutes, requiring only two photos and a short description of their bike, which is then appraised by The Pro’s Closet’s team of experts. The Pro’s Closet will provide a Trade Up quote within 24 hours that can be redeemed for a voucher applicable toward the purchase of any new Giant or Liv bicycle online at or Finally, the customer takes their trade-in bike to the participating Giant or Liv retailer and takes home their new Giant or Liv bike.

“To date, no bicycle brand has created the venue or process to enable customers to stay in the game similar to motor sports or automotive. Giant Group has partnered with The Pro’s Closet to make it seamless to keep riders riding for life,” said John “JT” Thompson, General Manager of Giant Group USA. “Prior to this action, each bike purchase transaction has been viewed as a singular purchase with no trade-in or trade-up value. This trade up program is available to all Giant Group retailers; it’s a new day and game changer to offer Giant and Liv riders and retailers a way to upgrade their ride whenever the time is right. We are proud to be the first working with The Pro’s Closet on such a powerful project.”

Trade Up with Giant and Liv is an innovative program modeled after the auto industry’s approach to pre-owned cars. When customers can apply the value of their existing bike to a new purchase, they enjoy more flexibility and foresight when planning an upgrade. This program is designed to benefit both riders and local independent retailers by removing one of the primary challenges to purchasing a new bike.

Trade Up with Giant and Liv is available at participating Giant USA retailers starting today. To find out more about these programs, visit or

About The Pro’s Closet

The Pro’s Closet Inc. (TPC) is the world’s largest and most trusted brand for pre-owned bikes. TPC purchases new and pre-owned bikes and accessories from manufacturers, retailers, and individuals. Each bike undergoes a rigorous Certified Pre-Owned inspection and top-to-bottom service to ensure every bike is delivered in next-to-new condition. An innovative Buyback Guarantee gives customers full transparency by offering guaranteed trade-in values for 18 months after purchase. For information on The Pro’s Closet, visit

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