FloSports has announced it will exclusively stream the inaugural Life Time Grand Prix Series. Six of Life Time’s iconic events including Garmin UNBOUND Gravel and Stages Cycling Leadville Trail 100 MTB will be available on FloBikes, division of FloSports.
FloSports, a leading sports streaming service, today announced an official broadcasting partnership with Life Time, the nation’s premier healthy lifestyle brand (NYSE: LTH), for the Company’s inaugural Life Time Grand Prix Series. The new event series—comprised of 60 elite cyclists from around the world competing for a $250,000 prize purse over the course of six iconic off-road cycle races—will broadcast live globally, exclusively on FloBikes. The series begins April 9 during the Sea Otter Classic in Monterey, Calif. and culminates at Big Sugar Gravel in Bentonville, Ark. October 22.
“We’re proud to be the broadcast home of Life Time’s inaugural Grand Prix series and we look forward to accelerating the growth of cycling in the United States,” said Ryan Fenton, Director of Global Rights and Acquisition at FloSports. “Our partnership with Life Time furthers our commitment to serve the cycling community with premium coverage of thrilling events by promoting the impressive participants set to compete in this series.”
The full Grand Prix Series broadcast schedule is as follows:
- April 9: 80K cross country mountain bike race in the Fuego XC at the Life Time Sea Otter Classic presented by Continental Tire in Monterey, Calif.
- June 4: 200-mile Garmin UNBOUND Gravel presented by Craft Sportswear in Emporia, Kan.
- July 9: 70-mile Crusher in the Tushar presented by The Creamery in Beaver, Utah
- August 13: 100-mile Stages Cycling Leadville Trail 100 MTB in Leadville, Colo.
- September 17: 40-mile Chequamegon MTB presented by Trek in Cable, Wis.
- October 22: 100-mile Big Sugar Gravel in Bentonville, Ark.
“The ultimate goal of the Life Time Grand Prix is to increase fandom of cycling as a sport in the United States,” said Kimo Seymour, President of Media and Events at Life Time. “Making six of our most highly regarded events accessible through an experienced broadcasting partner is key to bringing this vision to life and we’re stoked to provide real-time updates at each Grand Prix event to new – and longtime – fans alike through FloBikes.”
The agreement signifies the latest investment by FloSports into the sport of cycling. FloSports recently announced it would carry the Tour de France Femmes Avec Zwift exclusively in Canada. It also revealed a long-term partnership with UCI and added other popular cycling events to its programming including the Flanders Classics and the Fayetteville Cyclocross Championships. Other live programming available on FloBikes include WorldTour races such as the Tour Down Under, Paris-Nice, Paris-Roubaix, Flèche Wallonne and Liège-Bastogne, Women’s WorldTours including La Course by Le Tour de France and Madrid Challenge by La Vuelta as well as Asian/European Tours such as the Tour of Oman, Tour de Hongrie and Paris-Tours.
To access live and on-demand coverage of these cycling events, visit FloBikes to become an annual PRO subscriber, which unlocks access to premium content and live events across the entire FloSports network. Watch the events across all screens by downloading the FloSports app on Amazon Fire TV, Roku, Apple TV, the App Store, and Google Play Store.
To learn more about the Life Time Grand Prix, visit www.lifetimegrandprix.com.