Maybe not gravel cycling news but still super cool. EF thanks essential workers with POC helmet by Muc-Off. A limited number of helmets to be raffled off to support the WHO COVID-19 Solidarity Response Fund.
EF Education-Nippo will be racing the Tour of Flanders this weekend with custom helmets that recognize front-line workers during the global pandemic. Muc-Off designed the graphics for the team’s POC Ventral helmets.
Muc-Off, a British bike products company that got its start with a hot-pink wash, has designed helmet graphics on the downhill circuit for years. This POC for EF Education-Nippo is its first helmet design for the road.
In addition to ‘thank you’ in multiple languages, the helmet designs features the names of workers chosen by the EF Education-Nippo team.
This is a massive deal for us here at Muc-Off. We’ve got a long history of designing some of the raddest helmet designs around for our MTB athletes and teams, so we’re ecstatic to be doing the same in professional road cycling.
Muc-Off CEO Alex Trimnell
Muc-Off’s ongoing Protect and Serve campaign contributes 10 percent of profits from its sales of antibacterial products to the WHO COVID-19 Solidarity Response Fund. This helmet promotion is part of that campaign.
Muc-Off will be raffling off a few of the custom helmets, with all proceeds going to the WHO. Details of how to enter the raffle will be released on Muc-Off and EF Education-Nippo social channels ahead of the Amstel Gold Race.
“I’m always amazed and in awe when I encounter someone with an innate and natural instinct to give and serve and wearing these helmets that pay a small tribute to their hard and selfless work is a real honor,” said EF Education-Nippo rider and U.S. national champion Alex Howes. “The global pandemic rocked all of us, but it also shined a light on how strong and caring many of us can be.”