The Business in Sport Webinar Series

The Business in Sport Webinar Series

In response to the stalled racing season, the Colorado Classic® presented by VF Corporation today announced the launch of the Business in Sport Webinar Series, a free series of conversations designed to provide education and information for female athletes in cycling and other sports.

“Our Colorado Classic team feels a sense of responsibility to the athletes in the women’s peloton; and since the COVID-19 pandemic outbreak we have been closely watching the impacts the virus has had on the sport.”

Lucy Diaz, CEO of RPM Events Group LLC.

“With all professional sporting events currently canceled or postponed,  our hearts go out to the athletes who rely on competition and prize money to support their livelihoods. We’ve been brainstorming ways in which we can make a meaningful contribution to the sporting community.In this time when so many of us are ‘sheltering in place,’ we’re hoping to make use of this downtime to expand the athletes skills and knowledge, both on and off the bike .”

Kicking off on Wednesday, April 15th, the series will be broadcasted live using Zoom, and feature panel discussions addressing relevant topics that many athletes deal with during their careers. From creating your own brand to attracting sponsorships, the series will bring together industry experts in the sport and business to share their experiences and advice with today’s athletes and team staff.

Girls Gone Gravel Podcast
Though the conversation will be steered specifically towards female athletes, all are welcome. Photo courtesy of the Girls Gone Gravel Podcast.

All discussions are free and open to the public and accessible via RSVP. Though the conversation will be steered specifically towards female athletes, all are welcome.

The educational series is part of the race organizers’ initiative to elevate women’s sports through exposure, opportunity, storytelling and enabling the athletes to make meaningful connections within the community and business worlds.

The Business in Sport Webinar series will kick off next week with:

Look at Me! The Importance of Creating and Promoting your Own Brand
Wednesday, April 15, 2020
2:30 p.m. MST
Via Zoom Conferencing (link)

Business in Sport Webinar Series Panelists include:

  • Jessica Murphy: co-founder of BibRave, a leading grassroots community, and social marketing agency.
  • Patrick Crawford: co-founder, and partner at the leading creator-marketing agency Inkwell
  • Kristen Mayer: founder of Betty Designs, an endurance sport apparel brand built on the concept that women can be both strong + beautiful.
  • Ellen Noble: Ellen Noble is a professional cyclocross and mountain bike racer riding for the Trek Factory Racing team. Noble has successfully used social media to build her brand and a platform from which to push for equity in sport and beyond.

To RSVP and learn more about the Business in Sport webinar series, visit

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