Bicycle Retailer reported the bike market has skyrocketed. U.S. cycling sales through all retail channels grew 75% in April to a total of about $1 billion in retail sales for the month, according to The NPD Group. NPD said April was the first month since NPD began tracking the cycling market that sales have reached $1 billion in a single month. Typically, April sales fall between $550 and $575 million.
The company said bikes for family use, and neighborhood riding and lower price-points showed the strongest year-over-year sales gains. Lifestyle/leisure bikes grew by 203%; front suspension mountain bikes were up by more than 150%, and children’s bikes increased by 107% for the month. Accessories sales also grew, including helmets (up 49%), water bottle cages ( up 60%), and bike baskets ( up 85%).
“For far too long the cycling industry has been solely focused on the pinnacle athlete, but these results show that a broader, family and beginner focus can reap gains. This is a silver lining, and one of the important sports retail lessons to come out of the pandemic.”Matt Powell, NPD’s sports industry advisor
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